Derek Sivers WAS the programmer who built CD Baby and empowered independent musicians in the early days of the internet. Then he sold his company and embarked on the most remarkable journey to understand life.
Derek is many things. Perhaps most importantly, he is EXCELLENT at distilling life’s complexities into easily digestible nuggets of wisdom that will help your soul progress.
My favorite offering from Derek is his book called “How To Live.” We’ll get to that soon-ish-ly. For now, I’m recommending an earlier book, “Your Music And People.” Go buy multiple copies to give to the mates you share musical aspirations with.
- “Your Music and People” details a philosophy on how musicians and creatives can best get their work out to the world and earn while doing so.
- Embrace business and marketing, as they are just as creative as the art itself.
- Focus on your audience’s needs and preferences rather than self-promotion.
- Embrace your inner weirdo. Unconventional approaches can be considerate and effective.
- People skills often defy intuition. Persistence in supporting others cultivates a network of support.
- Effective communication involves clarity and directness. Ask for guidance when needed and specify your objectives.
- Define your target audience with precision. Excluding people can yield stronger connections.
- Money symbolizes value. Deliver value to your audience, and they will be happy to pay.
- Don’t get caught up in the latest fad. Focusing on the timeless truths will pay off in time.
Derek Sivers knows what he’s talking about. "Your Music and People" introduces a philosophy that extends beyond music and offers creatives a strategic approach to marketing and connecting with their audience. You should read it and gift copies to anyone you create with.
